Personal Branding & Positioning

The Personal Branding and Positioning course is a 5-day intensive experience designed to help individuals define, refine, and amplify their unique identity in a competitive marketplace. This workshop-based training empowers participants to discover their signature strengths, clarify their messaging, and create a cohesive personal brand—both visually and verbally. You'll learn the essentials of brand storytelling, niche positioning, and audience targeting, while developing an elevator pitch, personal brand pillars, and a full brand kit. The course also covers digital optimization techniques for platforms like LinkedIn and Instagram, along with goal setting, visibility planning, and brand measurement strategies. By the end, you’ll walk away with a full Personal Brand Action Plan and the tools to confidently express your value across platforms and industries.