Self-Publishing and Book Marketing

This practical course walks authors through the full self-publishing journey—from preparing their manuscript to launching and marketing their books for maximum visibility and sales. Learners will gain insights into different publishing models, editing processes, formatting for print and eBook, and working with tools like Amazon KDP, Canva, Vellum, and IngramSpark. It also covers building an author brand, creating an online presence, planning book launches, and establishing long-term growth strategies through reviews, sales channels, and spin-off opportunities. By the end of the course, students will be equipped to professionally publish and promote their work with confidence.